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Facebook announced the launch of some new analytics features for app developers aimed at improving performance measurement and better tracking user retention. For one, they've...

IBM Announces Watson Analytics For Businesses

IBM announced Watson Analytics, a natural language-based service to give businesses instant access to predictive and visual analytics t...

Twitter Analytics Reveal Low Reach, Suspect Engagement

"On Twitter, nothing comes between your Tweets and your followers." That's what Twitter said in July when it introduced organic tweet analytics. This week, Twitter...

Google Publisher Toolbar Adds New Analytics Integration

Google announced the launch of new Google Analytics integration into the Google Publisher Toolbar. This will enable AdSense publishers to easily access insights right from their si...

Twitter Opens Analytics To All Users

Twitter announced the expansion of organic tweet analytics, opening its dashboard to all users. Twitter...

Pinterest Makes Analytics Generally Available

In early June, Pinterest announced "new and improved" analytics, and...

Facebook Adds Analytics Support To App Links

Facebook announced updates to App Links to give developers new analytics support, so they can analyze and segment mobile traffic. As you may recall, Facebook...

Instagram Debuts Ad Analytics Suite for Brands

By some accounts, brands are seeing more engagement from their instagram...

Square Announces New Analytics For Sellers

Square announced the launch of Square Analytics as a new feature of Square Register. It's integrated with the full Square Register suite, including Pickup, Invoices, and Appointmen...

This Video Will Give You A Better Understanding Of Google’s Universal Analytics

You've had plenty of time to upgrade to Google's Universal Analytics by now. They opened up access in March of last year, but some may have been hesitant to do so fo fear of the un...

Google Analytics Gets Bot And Spider Filtering

Google announced that it is adding bot and spider filtering to Google Analytics after hearing from users that it's been hard to identify real traffic coming to pages. There's a...

Yahoo Buys Mobile Analytics Firm Flurry

Yahoo announced that it has reached a definitive agreement to acquire mobile analytics firm Flurry. The company says it will use the acquisition to help it build and support mobile...

Google Analytics Finally Gets an iPhone App

In pretty big good lord, finally news, Google ha...

Twitter Launches Analytics For Organic Tweets

Twitter announced the launch of some new analytics features for organic tweets via a new enhanced tweet activity dashboard. Advertisers will be able to see how many times users...

Pinterest Tests Do-It-Yourself Promoted Pins, New Analytics

Pinterest is beta testing do-it-yourself Promoted Pins and a new analytics offering. Last month, the company...

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