SAASPro https://www.webpronews.com/business/saaspro/ Breaking News in Tech, Search, Social, & Business Tue, 14 Jan 2025 19:44:18 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://i0.wp.com/www.webpronews.com/wp-content/uploads/2020/03/cropped-wpn_siteidentity-7.png?fit=32%2C32&ssl=1 SAASPro https://www.webpronews.com/business/saaspro/ 32 32 138578674 Employer.com Acquires Bench Accounting https://www.webpronews.com/employer-com-acquires-bench-accounting/ Thu, 02 Jan 2025 12:32:16 +0000 https://www.webpronews.com/?p=610813 Employer.com has acquired Bench Accounting, providing a much needed lifeline to Bench customers after the accounting startup shut down on December 27, 2024.

As reported by TechCrunch, Bench posted a notice on its website last week saying that it was shutting down.

“We regret to inform you that as of December 27, 2024, the Bench platform will no longer be accessible,” the notice reads. “We know this news is abrupt and may cause disruption, so we’re committed to helping Bench customers navigate through the transition.”

With a self-proclaimed 35,000 US customers alone, the sudden shutdown left countless users in a lurch, with their preferred software-as-a-service (SaaS) accounting package no longer available.

Fortunately, Employer.com has worked out a deal to acquire Bench, giving users an option moving forward.

This acquisition reflects Employer.com’s commitment to expanding its portfolio of services and enhancing the value delivered to small business owners. Despite recent headlines concerning Bench’s decision to suspend operations on December 28, we are pleased to reassure Bench customers that Employer.com has been working diligently behind the scenes to ensure a seamless transition.

This acquisition ensures that Bench customers can continue relying on the same high-quality service they’ve always received, while also opening the door to future enhancements and capabilities powered by Employer.com’s extensive resources. Employer.com is committed to empowering small businesses with the tools and support they need to thrive, and Bench’s expertise in financial management aligns perfectly with that mission.

Employer.com and Bench executives touted the deal as the best possible outcome.

“Bench has always been a trusted partner to small businesses, and we are excited to build on that legacy,” said Jesse Tinsley, CEO of Employer.com. “While the challenges Bench recently faced were unexpected, we recognized an extraordinary opportunity to integrate their capabilities into our own suite of solutions. By combining forces, we can create even more value for Bench’s loyal customers while extending the reach and impact of Employer.com’s offerings.”

“At Bench, our customers and team have always been at the heart of everything we do. We’re so pleased to have found a great home for many of them with Employer.com—a partner we trust to deliver the care and continuity our customers deserve,” said Jennifer Bouyoukos, Chief People Officer at Bench Accounting. “This transition reflects our unwavering focus on creating the best possible outcomes for everyone involved.”

Employer.com Makes the Case for Its Trustworthiness

Needless to say, the acquisition is a risky one for Employer.com, as the company immediately has to overcome any and all ill will Bench users feel about the sudden shutdown and convince them not to abandon the platform for competing options.

Based on the company’s statements, Employer.com is wasting no time trying to reassure users.

Employer.com has a proven track record of delivering scalable, reliable, and innovative solutions. With Bench’s technology and expertise now part of its platform, Employer.com offers an unparalleled combination of services tailored to the needs of growing businesses. Customers can trust Employer.com not only to maintain continuity but also to elevate their operational capabilities, enabling them to focus on their core business goals.

“This acquisition is more than a transaction; it’s a partnership with the Bench community and a promise to our customers,” added Tinsley. “We’re excited to bring together the best of both worlds to create a powerful, integrated solution that redefines how businesses manage their workforce and finances.”

“Employer.com’s strategic acquisition underscores its confidence in the future of Bench, its team, and its customers. Together, we look forward to delivering even greater value, innovation, and support to small businesses in North America and beyond,” added Tinsley.

The Bigger Issue With SaaS

There has been a growing backlash against SaaS in recent years, as companies and organizations tire of paying high monthly fees to access critical software. In fact, Basecamp maker 37signals—one of the companies that popularized SaaS—is now focusing on ushering in the “post-SaaS era.”

The company explained its reasons when it launched its new Once.com:

Today, most software is a service. Not owned, but rented. Buying it enters you into a perpetual landlord–tenant agreement. Every month you pay for essentially the same thing you had last month. And if you stop paying, the software stops working. Boom, you’re evicted.

For nearly two decades, the SaaS model benefitted landlords handsomely. With routine prayers — and payers — to the Church of Recurring Revenue, valuations shot to the moon on the backs of businesses subscribed at luxury prices for commodity services they had little control over.

Add up your SaaS subscriptions last year. You should own that shit by now.

The company has since went on to say that it is now saving $10 million over the next five years as a result of its decision to migrate away from the cloud and SaaS.

While cost is certainly a major disadvantage of SaaS, the Bench ordeal illustrates and even bigger issue: An organization’s software and data can disappear overnight if the company providing the software shuts down.

In contrast, using a locally-installed application offers a measure of security. Even if the company that makes it goes under or shuts down, that doesn’t mean the application itself stops working. In fact, the software world is full of examples of discontinued software being used for years after it was discontinued. In addition, more often than not, another application will often appear that provides a way to import data from the discontinued app.

Conclusion

Ultimately, cases like Bench Accounting provide some of the biggest arguments for locally-installed software over SaaS. Companies and organizations that rely on mission-critical applications would do well to use locally-installed options, to ensure the maximum level of continuity.

If a company needs or insists on using SaaS options, it should use products and platforms from well-established companies, rather than relying on a startup with an unproven track record.

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10 Proven Strategies to Maximize ROI in SaaS Marketing https://www.webpronews.com/roi-in-saas-marketing/ Wed, 06 Nov 2024 13:34:10 +0000 https://www.webpronews.com/?p=609877 Maximizing return on investment (ROI) in SaaS marketing is crucial for driving growth and retaining a competitive edge. With SaaS products often operating on subscription models, keeping customer acquisition costs low and ensuring high customer retention rates are essential. Here are ten proven strategies to maximize ROI in SaaS marketing that address each stage of the customer lifecycle.

SaaS marketing experts recommend building a strong inbound marketing strategy as a foundational approach. By creating valuable, SEO-optimized content, companies can attract organic traffic and nurture leads through content marketing, blogs, and videos that speak to target customer needs. Additionally, social media marketing amplifies this effort by expanding reach and establishing brand trust. Content-based strategies allow SaaS companies to gain long-term traction by organically pulling in leads who are already interested in solutions that meet their needs.

Another key strategy is leveraging free trials and freemium models. By offering potential customers a taste of the product without upfront costs, SaaS companies can reduce barriers to entry, allowing users to experience the value firsthand. Free trials encourage users to make quicker purchase decisions once they recognize the product’s benefits, while freemium models open up opportunities for users to upgrade as their needs evolve. Both options can be supported by product-led growth tactics, where the product’s functionality encourages user adoption, potentially leading to higher conversion rates.

Customer segmentation is a third, often underutilized, tactic. By dividing customers based on their usage patterns, needs, and behavior, SaaS companies can tailor marketing and customer service efforts for each segment. This personalization enhances user experience and can lead to higher engagement, conversions, and retention rates.

Email marketing remains one of the most cost-effective strategies for nurturing leads and retaining customers. Through segmented email campaigns, SaaS companies can target specific audiences with content that matches their lifecycle stage. Effective email campaigns keep users engaged, boost product adoption rates, and reduce churn.

Optimizing onboarding processes is equally essential. A smooth and engaging onboarding process ensures that customers understand the product and can use it effectively. By guiding new users through product features, SaaS companies can prevent early churn, making onboarding a crucial element in achieving a high ROI.

Using data-driven insights from customer analytics can identify high-value actions that improve customer retention. By analyzing user behavior, SaaS companies can identify engagement trends, optimize product features, and predict churn. This allows for proactive customer outreach to boost user satisfaction and minimize cancellations.

Investing in customer success initiatives is another way to maximize ROI. By offering resources like tutorials, webinars, and support, companies show users how to maximize value from the product, which can drive customer loyalty and reduce churn.

Referral programs are also effective in driving new customers. By incentivizing existing users to refer new customers, SaaS companies can reach new audiences at a lower acquisition cost.

Lastly, paid advertising channels, such as pay-per-click (PPC) and retargeting ads, remain powerful when targeting specific customer profiles. When used strategically, these ads can yield high-quality leads while complementing organic strategies.

Using these proven strategies together can drive sustainable, high-impact ROI in SaaS marketing, allowing companies to grow efficiently and retain satisfied customers over the long term.

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37Signals to Save $10 Million From Cloud Exit https://www.webpronews.com/37signals-to-save-10-million-from-cloud-exit/ Mon, 21 Oct 2024 20:24:34 +0000 https://www.webpronews.com/?p=609445 David Heinemeier Hansson, Ruby on Rails creator and 37Signals CTO, says the company is poised to save more than $10 million over the next five years from its cloud exit.

37Signals was one of the firms that helped lead the tech industry into the cloud and into the arms of software-as-a-service (SaaS), but the company has recently reversed course and is intent on helping companies take back control of their software. The company launched Once.com, with CEO Jason Fried highlighting the problems with SaaS.

Today, most software is a service. Not owned, but rented. Buying it enters you into a perpetual landlord–tenant agreement. Every month you pay for essentially the same thing you had last month. And if you stop paying, the software stops working. Boom, you’re evicted.

In the early 2000s, we were among the early pioneers leading the industry into the SaaS revolution. Now, 20 years later, we intend to help lead the way out. The post–SaaS era is just around the corner.

In a blog post, Hansson says the company stands to reap a handsome reward for its transition away from the cloud.

We finished pulling seven cloud apps, including HEY, out of AWS and onto our own hardware last summer. But it took until the end of that year for all the long-term contract commitments to end, so 2024 has been the first clean year of savings, and we’ve been pleasantly surprised that they’ve been even better than originally estimated.

For 2024, we’ve brought the cloud bill down from the original $3.2 million/year run rate to $1.3 million. That’s a saving of almost two million dollars per year for our setup! The reason it’s more than our original estimate of $7 million over five years is that we got away with putting all the new hardware into our existing data center racks and power limits.

Hansson says all the money spent on in-house hardware was recouped just from savings in 2023.

The expenditure on all that new Dell hardware – about $700,000 in the end – was also entirely recouped during 2023 while the long-term commitments slowly rolled off. Think about that for a second. This is gear we expect to use for the next five, maybe even seven years! All paid off from savings accrued during the second half of 2023. Pretty sweet!

But it’s about to get sweeter still. The remaining $1.3 million we still spend on cloud services is all from AWS S3. While all our former cloud compute and managed database/search services were on one-year committed contracts, our file storage has been locked into a four(!!)-year contract since 2021, which doesn’t expire until next summer. So that’s when we plan to be out.

The company isn’t done, with plans to move its 10 petabytes away from Amazon S3 and to its own hardware.

When we move out next summer, we’ll be moving to a dual-DC Pure Storage setup, with a combined 18 petabytes of capacity. This setup will cost about the same as a year’s worth of AWS S3 for the initial hardware. But thanks to the incredible density and power efficiency of the Pure flash arrays, we can also fit these within our existing data center racks. So ongoing costs are going to be some modest service contracts, and we expect to save another four million dollars over five years.

This brings our total projected savings from the combined cloud exit to well over ten million dollars over five years! While getting faster computers and much more storage.

Hansson goes on to say that 37Signals’ example has sparked interest throughout the industry, with companies increasingly interested in making the same transition.

Since we originally announced our plans to leave the cloud, there’s been a surge of interest in doing the same across the industry. The motto of the 2010s and early 2020s – all-cloud, everything, all the time – seems to finally have peaked. And thank heavens for that!

The cloud can still make a lot of sense, though. Especially in the very early days when you don’t even need a whole computer or are unsure whether you’ll still be in business by the end of the year. Or when you’re dealing with enormous fluctuations in load, like what motivated Amazon to create AWS in the first place.

But as soon as the cloud bills start to become substantial, I think you owe it to yourself, your investors, and common business sense to at least do the math. How much are we spending? What would it cost to buy these computers instead of renting them? Could we try moving some part of the setup onto our own hardware, maybe using Kamal or a similar tool? The potential savings from these answers can be shocking.

There has been growing backlash against the rising cost of cloud services. Reports show that cost visibility is a major issue for many companies, and even the biggest cloud provider struggling to convince customers the cloud can save them money long-term.

With one of the leading SaaS companies turning its back on the very industry it helped pioneer, and saving millions in the process, 37Signals could once again help lead a tech revolution.

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Microsoft Killing Off Microsoft Action Pack and Microsoft Learning Pack https://www.webpronews.com/microsoft-killing-off-microsoft-action-pack-and-microsoft-learning-pack/ Sat, 31 Aug 2024 12:00:00 +0000 https://www.webpronews.com/?p=607131 Microsoft is killing off Microsoft Action Pack and Microsoft Learning Pack, solutions that gave business the option to run software with on-premise licenses instead of cloud subscriptions.

Despite Microsoft’s push toward cloud computing and software subscriptions, many companies still prefer to run software with on-premise licenses, especially companies that want to save money with one-time purchases. Unfortunately, Microsoft is ending two of the options for such companies.

Microsoft made the announcement a Partner Center document:

Microsoft is evolving the partner benefits offerings to provide partners with the tools and support they need to continue to lead the way in the shifting tech landscape. As a part of this evolution, Microsoft Action Pack and Learning Action Pack purchases and renewals will end on January 21, 2025. You may purchase or renew your Microsoft Action Pack or Learning Action Pack until January 21, 2025, and keep those benefits until they expire one year later.

Microsoft recommends the Partner Success Core Benefits and Partner Success Expanded, both of which are cloud-based alternatives.

For partners with an existing Microsoft Action Pack or Learning Action Pack, we recommend the Partner Success Core Benefits and Partner Success Expanded Benefits packages, depending on the size and needs of your organization. These benefits are designed to enhance your cloud and AI capabilities and deepen your partnership with Microsoft. Purchase a package now and gain access to over 20 key product benefits-which could include Microsoft Copilot products, Microsoft GitHub, Defender for Endpoint- starting January 22, 2025. Click here to download the benefits guide.

As one reader explained to The Register, the change will result in a significant cost increase.

“The first impact for us will be cost,” the individual said. “We’ll need to go from Action Pack (£390 + VAT) to Partner Success Core (£735 + VAT). Secondly, the benefits appear to have moved all online.

“That’s not a problem for day-to-day operations but it will make it harder when trying to recreate a customer environment with legacy software.”

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Adobe Exec: Hidden Early Termination Fees ‘A Bit Like Heroin’ https://www.webpronews.com/adobe-exec-hidden-early-termination-fees-a-bit-like-heroin/ Thu, 25 Jul 2024 18:32:22 +0000 https://www.webpronews.com/?p=605956 An Adobe executive said the quiet part out loud, saying the company’s hidden early termination fees (ETFs) were “a bit like heroin for Adobe.”

The Federal Trade Commission filed a lawsuit against Adobe, accusing the company of “deceiving consumers by hiding the early termination fee for its most popular subscription plan and making it difficult for consumers to cancel their subscriptions.” The complaint revolves around Adobe’s practice of hiding the fact that customers who cancelled their “annual paid monthly” (APM) subscription in the first year would be liable for hundreds of dollars in penalties.

In an unredacted complaint uploaded by Vox, the FTC details the executive’s comments, including the fact that getting rid of ETFs would result in a big hit to Adobe’s business:

Defendants know that these inadequate APM plan disclosures harm and mislead consumers but continue to engage in these unlawful practices because better disclosures would hurt Adobe’s bottom line by reducing subscription revenues. As one Adobe executive admitted, the hidden ETF is “a bit like heroin for Adobe” and “there is absolutely no way to kill off ETF or talk about it more obviously [without] taking a big business hit.”

The FTC goes on to say that Adobe’s efforts to mislead consumers goes even further:

Adobe’s misconduct does not stop with concealing key APM plan terms to maximize profits. Adobe utilizes other onerous cancellation procedures to trap consumers in subscriptions they no longer want. Consumers attempting to cancel online are forced to navigate numerous hurdles, including hidden cancellation buttons and multiple, unnecessary steps such as pages devoted to password reentry, retention offers, surveys, and warnings. Consumers attempting to cancel via phone or chat experience dropped calls and chats, significant wait times, and repeated transfers. Adobe uses a dedicated “Retention” team to discourage subscribers who try to cancel. Adobe relies on such obstacles to thwart cancellations and retain subscription revenues, depriving consumers of a simple mechanism to cancel as required by law.

If the FTC is able to prove its case, it could have profound implications for the SaaS market, since Adobe is by no means the only company that engages in such behavior. Unfortunately for the company, having an executive acknowledge the rational behind the hidden ETFs goes a long way toward proving the FTC’s case.

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Twilio Is a Gartner Leader In First Magic Quadrant for Communications Platform as a Service https://www.webpronews.com/twilio-is-a-gartner-leader-in-first-magic-quadrant-for-communications-platform-as-a-service/ Wed, 20 Sep 2023 21:18:55 +0000 https://www.webpronews.com/?p=598850 Twilio has been selected as a Leader in Gartner’s first-ever Magic Quadrant for Communications Platform as a Service (CPaaS).

Twilio credits the smartphone, and the convergence it created, for making CPaaS viable:

With the rise of smartphones, the world witnessed a seismic shift as voice calls, texts, and multimedia converged into a single device. This convergence was a turning point, setting the stage for CPaaS. As businesses and individuals alike craved seamless communication experiences, the need for embedding real-time interactions into applications became apparent. Enter CPaaS, a game-changer that harnessed cloud computing’s power to deliver APIs and SDKs, empowering developers to effortlessly integrate voice, video, messaging, and more. CPaaS emerged as a bridge between traditional communication modes and the digital era, revolutionizing how we connect and collaborate in a borderless world.

Thanks to the versatile platform in provides, it’s no surprise that Twilio was named a Gartner Magic Quadrant Leader:

Twilio’s versatile CPaaS platform spans messaging, voice, video, AI/ML features, security, integrations, and more. With a commitment to global operations, compliance support, scalability, CustomerAI capabilities, and a far-reaching partner network, Twilio plays a pivotal role in helping businesses transcend borders, work efficiently, deliver trusted communications, and connect seamlessly.

Of course, any CPaaS platform won’t do. Modern communication evolves quickly and Twilio exemplifies several factors that set a CPaaS platform apart.

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37 Signals Is Saving $1 Million a Year Migrating Away From the Cloud https://www.webpronews.com/37-signals-is-saving-1-million-a-year-migrating-away-from-the-cloud/ Tue, 19 Sep 2023 11:00:00 +0000 https://www.webpronews.com/?p=598807 37 Signals has provided an update on its migration away from the cloud, saying the move is already saving it $1 million a year.

37 Signals was one of the companies that led the charge to the cloud, creating popular cloud-based apps that reached widespread use and critical acclaim. Despite the company’s heritage, 37 Signals is now leading the charge in the opposite direction, hoping to usher in the “post-SaaS” era.

As part of its efforts, the company has been migrating its own services from the cloud, saving a significant amount of money in the process, according to CTO David Heinemeier Hansson.

Our cloud spend (sans-S3) is down by 60% already. From around $180,000/month to less than $80,000. That’s a cool million dollars in savings at the yearly run rate, and we have another big drop coming in September, before the remaining spend will petter out through the rest of the year.

Now compare that to what we spent on buying our own servers. We had to buy about half a million dollars worth of new machines to replace all the cloud rentals. While there are some additional other costs associated with the extra servers, it’s relative peanuts in the grand scheme (our ops team stayed the same, for example). Which means that by the basic comparison of money saved vs money spent, we’ll be in the money on the big purchase with the current monthly savings in less than six months. That’s just astounding!

Hansson says 37 Signal’s case is a relatively small one, compared to some of the tech giants who rely on the cloud.

In fact, from having looked at the unoptimized cloud bills at other software companies, our savings may in fact be modest compared to what’s possible. Did you know that Snapchat has spent three billion dollars on the cloud in the past five years they’ve been a public company? Don’t tell me there was a billion or so in potential savings on that tab. That didn’t used to matter, because who cared if the business was profitable or not, but now it sorta does!

Companies have increasingly begun to question the value of the cloud amid ongoing security concerns, runaway costs, and questions about data integrity.

If 37 Signals is successful in its efforts to usher in the “post-SaaS” era, it could represent a seismic shift in the technology industry.

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37signals Wants to Introduce the ‘Post–SaaS’ Era https://www.webpronews.com/37signals-wants-to-introduce-the-post-saas-era/ Fri, 08 Sep 2023 11:30:00 +0000 https://www.webpronews.com/?p=598661 37signals, the company behind Basecamp, wants to introduce the post-SaaS era, giving customers the ability to pay once for software and own it indefinitely.

SaaS has brought many benefits, most importantly a lower barrier to entry and scalable pricing. Unfortunately, however, the tradeoff is often a higher cost of ownership over the long term.

Despite being one of the companies that helped usher in the SaaS revolution, 37signals wants to help the industry move in a different direction, launching a new website: Once.com. The company makes the case that SaaS has brought more negatives than positives to the industry:

Today, most software is a service. Not owned, but rented. Buying it enters you into a perpetual landlord–tenant agreement. Every month you pay for essentially the same thing you had last month. And if you stop paying, the software stops working. Boom, you’re evicted.

For nearly two decades, the SaaS model benefitted landlords handsomely. With routine prayers — and payers — to the Church of Recurring Revenue, valuations shot to the moon on the backs of businesses subscribed at luxury prices for commodity services they had little control over.

Add up your SaaS subscriptions last year. You should own that shit by now.

The company says it is time for IT departments to take back control rather than be reliant on Big Tech:

SaaS still makes sense for many products, but its grip will slip. Installation and administration used to be hopelessly complicated, but self–hosting tech is simpler now and vastly improved. Plus, IT departments are hungry to run their own IT again, tired of being subservient to Big Tech’s reign clouds.

Once upon a time you owned what you paid for, you controlled what you depended on, and your privacy and security were your own business. We think it’s that time again.

37signals plans to launch products in 2023 on the “pay one time, own forever” model:

Introducing ONCE, a new line of software products from 37signals.

  • Pay one time, own forever.
  • We write the code, you get to see it.
  • We give you the software, you get to host it.
  • Simple and straightforward, not enterprisey and bloated.
  • For one fixed price. Once.

We’ll be launching the first product late 2023, with more coming in 2024.

In the early 2000s, we were among the early pioneers leading the industry into the SaaS revolution. Now, 20 years later, we intend to help lead the way out. The post–SaaS era is just around the corner.

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Walmart Teams Up With Salesforce to Sell Its Retail Software https://www.webpronews.com/walmart-teams-up-with-salesforce-to-sell-its-retail-software-2/ Tue, 16 May 2023 16:23:31 +0000 https://www.webpronews.com/?p=521098 Walmart is making a major move into retail software and services, teaming up with Salesforce to sell its solutions to other retailers.

Walmart revolutionized the retail market thanks to its focus on logistics, fulfillment, and delivery. The retail giant is looking to make money off of its innovative solutions by selling fulfillment and delivery solutions to other retailers and teaming up with Salesforce to make it happen.

“Through this partnership, retailers can leverage the same innovative and scalable technologies that power Walmart’s pickup and delivery experiences,” said Anshu Bhardwaj, senior vice president, technology strategy and commercialization, Walmart Global Technology. “The same technology that powers Store Assist has enabled Walmart to fulfill over 830 million orders across over 4,700 Walmart stores. Together with Salesforce, retailers can scale their business and deliver the personalized, convenient experiences shoppers expect.”

“Salesforce is thrilled to partner with Walmart as it transforms its business and further expands into the digital technology market,” said Tyler Prince, Executive Vice President, Alliances & Channels, Salesforce. “Through this partnership with Salesforce, Walmart can grow its business in new ways by productizing its proven retail processes – empowering other retailers to create new and personalized experiences for their customers.” 

Walmart says retailers will be able to take advantage of three major features, including Buy Online and Pick Up In-Store (BOPIS), use Walmart GoLocal to manage local deliveries, and take advantage of Salesforce Commerce Cloud and Order Management to manage the entire omnichannel shopping experience.

“Shoppers continue to expect brands to deliver highly connected and frictionless experiences across physical and digital touchpoints. In fact, 1 in 5 online orders placed the weekend before Christmas were picked up in store,” said Rob Garf, vice president and general manager of retail, Salesforce. “With the combined power of Walmart and Salesforce, retailers can drive success with best-in-class technology to advance their omnichannel capabilities, drive efficiency and ensure that every purchase quickly gets into the hands of the shopper – no matter where they are.”

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84% of Companies Using Multiple Breached SaaS Apps https://www.webpronews.com/84-of-companies-using-multiple-breached-saas-apps/ Mon, 24 Apr 2023 16:01:15 +0000 https://www.webpronews.com/?p=523175 A new report is bad news for the tech industry, with the vast majority of companies using multiple SaaS applications that were recently breached.

Wing Security analyzed more than 550 companies to gain insight into the state of SaaS application usage. A disturbing issue was the prevalence of “Shadow IT,” a term used for when employees use apps and services that are not provided or vetted by the company’s IT department.

According to the study, in large part as a result of Shadow IT, “in a staggering 84% of companies, employees were using an average of 3.5 SaaS applications that were breached in the past 3 months.”

Wing Security attributes this to the decentralized, easy access to SaaS apps:

This occurs because of the decentralized and ungoverned nature of SaaS applications. When an employee needs a quick fix to a problem or a tool to help them do their job, chances are they will “Google it” and find a SaaS application, often a free one or with a free version, to help them. These “quick fixes” often completely by-pass company procedures. It is important to keep in mind that as small and benign as an application may seem, it can still be connected (with high permissions) to one of the organization’s major SaaS applications such as Salesforce, Slack, Zoom and others.

Another major concern was the number of data permissions apps had, including apps that were not even in use. According to the company, some “76% of all permissions that were given to applications by the users were not in use for over 30 days.”

In many cases, the need for SaaS applications is in question, with a slight majority of such apps only being used by a single employee. According to Wing Security, “55% of SaaS applications are used by only one employee, raising questions about their necessity – and making it unlikely that they were known and protected by the security team.”

Another major concern is outside access. According to the company, “20% of SaaS users to be external to the organization. These are contractors, freelancers or agencies that your employees work with and have received access to your SaaS applications.”

SaaS use is on the rise, with many companies seeing it as a way to keep costs down while scaling to meet demand. Unfortunately, it appears the industry still has a long way to go before SaaS deployment matches the security of other options.

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Walmart Teams Up With Salesforce to Sell Its Retail Software https://www.webpronews.com/walmart-teams-up-with-salesforce-to-sell-its-retail-software/ Tue, 07 Mar 2023 17:23:31 +0000 https://www.webpronews.com/?p=521098 Walmart is making a major move into retail software and services, teaming up with Salesforce to sell its solutions to other retailers.

Walmart revolutionized the retail market thanks to its focus on logistics, fulfillment, and delivery. The retail giant is looking to make money off of its innovative solutions by selling fulfillment and delivery solutions to other retailers and teaming up with Salesforce to make it happen.

“Through this partnership, retailers can leverage the same innovative and scalable technologies that power Walmart’s pickup and delivery experiences,” said Anshu Bhardwaj, senior vice president, technology strategy and commercialization, Walmart Global Technology. “The same technology that powers Store Assist has enabled Walmart to fulfill over 830 million orders across over 4,700 Walmart stores. Together with Salesforce, retailers can scale their business and deliver the personalized, convenient experiences shoppers expect.”

“Salesforce is thrilled to partner with Walmart as it transforms its business and further expands into the digital technology market,” said Tyler Prince, Executive Vice President, Alliances & Channels, Salesforce. “Through this partnership with Salesforce, Walmart can grow its business in new ways by productizing its proven retail processes – empowering other retailers to create new and personalized experiences for their customers.” 

Walmart says retailers will be able to take advantage of three major features, including Buy Online and Pick Up In-Store (BOPIS), use Walmart GoLocal to manage local deliveries, and take advantage of Salesforce Commerce Cloud and Order Management to manage the entire omnichannel shopping experience.

“Shoppers continue to expect brands to deliver highly connected and frictionless experiences across physical and digital touchpoints. In fact, 1 in 5 online orders placed the weekend before Christmas were picked up in store,” said Rob Garf, vice president and general manager of retail, Salesforce. “With the combined power of Walmart and Salesforce, retailers can drive success with best-in-class technology to advance their omnichannel capabilities, drive efficiency and ensure that every purchase quickly gets into the hands of the shopper – no matter where they are.”

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Microsoft Is Working on Comprehensive SaaS Security https://www.webpronews.com/microsoft-is-working-on-comprehensive-saas-security/ Fri, 17 Feb 2023 18:45:12 +0000 https://www.webpronews.com/?p=521841 Microsoft is working to improve SaaS security, shifting to “to a comprehensive SaaS security solution.”

Software as a service is an increasingly important part of the remote and hybrid workplace, and is only growing in popularity. Unfortunately, properly securing SaaS applications can be a logistical nightmare. In fact, citing research from Better Cloud, Microsoft points to the 59% of security professionals that struggle to manage SaaS security.

Microsoft believes the key lies in protecting data within cloud apps, rather than just focusing on cloud access security. The company has expanded the scope of its Defender for Cloud Apps to help provide that layer of security.

Today, we are excited to announce that Defender for Cloud Apps is extending its SSPM capabilities to some of the most critical apps organizations use today, including Microsoft 365, Salesforce,3 ServiceNow,4 Okta,5 GitHub, and more.

Another important component of Defender for Cloud Apps is the ability to help personnel research configuration best practices for SaaS app security.

To streamline this process, Defender for Cloud Apps launched SSPM in June 2022 to surface misconfigurations and provide recommendations to strengthen an app’s posture.

In preview starting today, Defender for Cloud Apps now provides security posture management for Microsoft 365, Salesforce, ServiceNow, Okta, GitHub, and more. Not only are we expanding the breadth of app coverage but also the depth of assessments and capabilities for each application.

The tight integration within Microsoft 365 Defender will give organizations security across the full scope of their operations.

That’s why Defender for Cloud Apps is natively integrated into Microsoft 365 Defender. The XDR technology correlates signals from the Microsoft Defender suite across endpoints, identities, email, and SaaS apps to provide incident-level detection, investigation, and powerful response capabilities like automatic attack disruption. The integration of SaaS security into an XDR experience gives SOC teams full kill chain visibility and improves operational efficiency with better prioritization and shorter response times to ultimately protect the organization more effectively.

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DocuSign Is Laying Off 10% of Its Staff https://www.webpronews.com/docusign-is-laying-off-10-of-its-staff/ Fri, 17 Feb 2023 16:00:18 +0000 https://www.webpronews.com/?p=521835 DocuSign has filed paperwork with the SEC indicating it plans to lay off 10% of its employees, or roughly 700 individuals.

DocuSign experienced rapid growth during the pandemic as record numbers of people worked remotely, making digital document signing a critical component of day-to-day operations. As many companies have experienced, however, with the economic downturn has come a reduced need for many of the products and services that were flying high just months before.

The company described the layoffs as a “restructuring plan”:

On February 16, 2023, DocuSign, Inc. (the “Company”) announced a restructuring plan (the “Restructuring Plan”) that is designed to support the Company’s growth, scale and profitability objectives. As part of the Restructuring Plan, the Company expects it will restructure and reduce its current workforce by approximately 10%, primarily in the Company’s worldwide field organization.

Interestingly, the company expects to pay $25 to $35 million to implement this plan:

The Company currently estimates that it will incur charges of approximately $25 to $35 million in connection with the Restructuring Plan, consisting primarily of cash expenditures for employee transition, notice period and severance payments, employee benefits, and related costs as well as non-cash expenses related to vesting of share-based awards. The Company expects that the majority of the restructuring charges will be incurred in the first quarter of fiscal 2024, and that the execution of the Restructuring Plan will be substantially complete by the end of the second quarter of fiscal 2024.

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5 SaaS Development Solutions to Improve Your Processes https://www.webpronews.com/saas-development-solutions/ Wed, 18 Jan 2023 12:01:00 +0000 https://www.webpronews.com/?p=521166 When it comes to something as inherently fluid as SaaS (software-as-a-service) development, it’s important to acknowledge that you’re talking about designing and coding applications in multiple stages and cycles. For this to be successful, it requires a foundation of processes to be put in place to make the project run efficiently, all while reducing error as much as possible.

Thankfully, there are a number of solutions that can help make this process far easier to that end. What follows is a list of some of the best SaaS development solutions that will assist software development teams with improving their processes across the board.

Preview Environments

One of the key SaaS development solutions that can help improve a team’s processes has to do with preview environments. These are on-demand, cloud-based environments that allow for the testing of new features before they’re merged together into the larger solution.

They’re designed to be short-lived and used for a single purpose – indeed, they only exist as long as they’re needed to test a new feature, address a bug, and perform similar tasks. Not only can they dramatically reduce the amount of time it takes for troubleshooting, but they also speed up the process of merging new features together as well.

The Power of Dashboards

Because of the very nature of SaaS development, it’s always important to maintain a “bird’s eye view” of what is going on. But with so many different people working simultaneously on disparate tasks, doing so via the “old school” method of constant emails and progress meetings can only delay the proceedings, not help speed them up.

That’s why custom dashboards are so good for this particular use case. Not only can they help you keep track of every task someone is working on, but they can let you see as much as possible at a glance about the project as a whole. You can see if people are on task with the deliverables they’ve been assigned and, if they’re not, you can easily check in to see if any assistance is needed before things get delayed too much.

Many dashboard solutions also allow you to create your own custom widgets so that you can have the metrics that matter most to you rise to the forefront. You can use pie charts, graphs, and more – all to visualize project data in a way that makes it easy (and instant) to see how far you’ve come and where you still need to go.

Communication is King

Another one of the keys to success in terms of SaaS development involves creating an environment where constant communication isn’t just a recommendation, but a requirement. That’s why, especially during an era when more people are working remotely than ever, companies regularly rely on communication tools like Slack to bring everyone together again – albeit virtually.

A tool like Slack is a great way to constantly check in with one another via live chat. It can also be used as a file sharing solution as well. If you’re looking for robust video conferencing capabilities, you might also explore options like Microsoft Teams, Cisco WebEx or even the ever-popular Zoom.

Regardless, making sure that team members have access to the tools needed to communicate goes a long way towards improving collaboration as much as possible. This in and of itself can lead to more efficient processes (and a higher quality of work output) before you know it.

Embracing Automation

As is true with most types of software development, there are certain tasks and processes that – while important – can be time-consuming to say the least. There’s where automation via a tool like Quixy will absolutely come in handy.

Quixy (or any other automation solution) can help streamline processes by automating a lot of those manual tasks that eat up a lot of a developer’s time. This in turn allows them to focus more of their attention on the matters that truly need them. Quixy in particular is also a highly customizable solution that includes advanced features like a rich text editor, e-signature capabilities for when it comes time to sign off on a deliverable, facial recognition, and more.

Cloud-Based Code Management

Finally, many SaaS development teams have found success in improving their processes with a tool like Cloud 9. This is a web-based platform that can be used for not only scripting, but also running and debugging code, all via the cloud. This also enables team members to work with Serverless applications, making the transition between local and remote activities as easy as possible. All told, it can be used to create a replica of the entire development environment – thus giving team members more control over what they’re working on and how they’re getting their critical work done every day. 

In the end, these are just a few of the many SaaS development solutions that teams can use to help improve their processes. Having said that, note that it is entirely possible that not all of them will be equally valuable to all teams. You need to carefully consider not only the needs of the project, but the people who are working on it, when making a selection. Don’t select a SaaS development solution and hope it aligns with your requirements. Start with the requirements themselves and work your way backwards to the solution that checks as many of your critical boxes as possible.

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SaaS Adoption Is Slowing Despite Its Popularity https://www.webpronews.com/saas-adoption-is-slowing-despite-its-popularity/ Wed, 30 Nov 2022 13:00:00 +0000 https://www.webpronews.com/?p=520477 According to a new report, software as a service (SaaS) adoption is slowing despite widespread popularity.

BetterCloud has released its 2023 State of SaaSOps report, shedding light on the SaaS industry. The report contains feedback from 743 IT and security professionals, providing valuable insights into the state of affairs.

Some 40% of those polled reported consolidating redundant SaaS apps, accounting for a significant slowdown in adoption. Despite the slower pace, adoption is still up 18% from last year, with organizations using an average of 130 SaaS apps.

Interestingly, despite the importance of SaaS, 59% of those polled reported it was a challenge to manage “SaaS sprawl,” with shadow IT being a prime culprit. Shadow IT refers to instances where departments within an organization deploy their own IT systems without the oversight of the IT department. Demonstrating the extent of the problem, respondents reported that 65% of all SaaS services are deployed without authorization from IT, raising additional security and privacy concerns.

In response to these challenges, IT departments are increasingly bringing SaaS services under their control, with 57% doing so in the last 12 months. Many IT departments are also turning to automation to help manage their SaaS services, with 71% having automated at least one help desk service and 43% having a dedicated SaaSOps automation role or team.

Despite the challenges, BetterCloud is optimistic about the future of the SaaS industry.

“This is our tenth year surveying IT about the SaaS-powered workplace and one thing remains true: SaaS is critical to doing business and to providing a better employee experience,” said David Politis, CEO, BetterCloud, in a statement to WPN. “Yet, in the last few years, the rush to adopt SaaS has outpaced IT’s ability to keep up with management and security challenges. Our research this year highlights these growing pains, but also shows that investments in automation are helping IT stay one step ahead of SaaS application growth.”

BetterCloud’s 2023 State of SaaSOps report is well worth a read and contains additional insights into the industry that every IT professional should know.

Download the report here.

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